Brand Manager

PRIMARY OBJECTIVE: 

• To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&L management skill and budgets. 

• Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier). 

• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier). 

SPECIFIC ACCOUNTABILITIES: 

NUMERICAL OBJECTIVE: 

• Achievement and accountability for individual brand targets – up to profit contribution level for each brand. 

• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku. 

Manage the brand marketing budget, ensuring efficient allocation of resources. 

• Monitor expenses and ensure all activities are cost-effective and within budget. 

• Track and analyze the performance of marketing campaigns and initiatives. 

• Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed. 

MARKETING: 

• Develop brand specific marketi