Marketing Executive (Skincare & Makeup)

1. Integrated 360° Marketing Execution

·       Support the planning and execution of integrated marketing campaigns across online and offline channels.

·       Coordinate seasonal campaigns, product launches, retail animations, and key brand moments to ensure consistency across all consumer touchpoints.

·       Work closely with internal teams, principals, landlords, retail partners, and external agencies to ensure timely and effective campaign rollouts.

·       Translate global brand directions into locally relevant campaigns that resonate with target audiences and market needs.

2. E-Commerce & Digital Marketing

·       Support marketing activities for escentials e-commerce platforms and digital channels.

·       Coordinate homepage updates, campaign assets, landing pages, product storytelling, promotional mechanics, and online exclusives.

·       Partner closely with e-commerce teams to drive traffic, conversion, average order value, and customer retention.

·       Support digital advertising, social media campaigns, CRM initiatives, and paid media execution.

·       Collaborate with KOLs, influencers,