Senior Brand Executive
SeniorOn-site (Kuala Lumpur)Salary undisclosed
Job Description
1. 360° Brand Management & Business Execution
- Business Objectives: Assist Senior Brand Manager in formulating and executing comprehensive brand strategies aligned with corporate KPIs. Actively monitor the portfolio’s P&L and A&P spend to optimize brand investments and maximize ROI.
- Cross-Functional Collaboration: Serve as the proactive, hands-on brand PIC, leading collaboration across Sales, E-commerce, Marketing, Finance, Demand Planning, Supply Chain, Retail Operations to ensure smooth, end-to-end execution.
- Reporting & Analysis: Consolidate comprehensive post-campaign reports and monthly business reviews by tracking sales metrics, ROI, and market trends. Proactively conduct mid-campaign analyses to identify gaps and implement agile improvement plans to optimize results before a campaign concludes.
2. Digital & E-Commerce Acceleration
- Marketplace & Campaign Excellence: Drive digital revenue growth by planning and executing monthly commercial campaigns across key marketplace platforms (including Shopee, Lazada, TikTok Shop, and Zalora).
- Influencer & Content Ecosystem: Oversee the KOL/KOC strategy, livestreaming schedules, and affiliate marketing programs to build brand visibility and accelerate online sell-out performance.
- Social & Digital Engagement:
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