Ecommerce - Conversion Rate Optimization Specialist

SUMMARY

At Magnolia, the Conversion Rate Optimization Specialist is responsible for improving the performance of the Magnolia ecommerce site by identifying friction in the customer journey and driving measurable improvements to the path to purchase. This is a hands-on, execution-focused role that works within our current platform capabilities to observe customer behavior, surface opportunity areas, and evaluate the impact of site improvements. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Site Experience and Operations and has no supervisory responsibilities. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conduct ongoing observation and analysis of the customer journey using available site data, including funnel reports, page-level performance, session behavior, and drop-off patterns to identify where customers encounter friction and where the greatest conversion opportunities exist*
• Develop and maintain a prioritized backlog of conversion improvement hypotheses grounded in customer behavior observations and translate findings into clear, actionable recommendations for the Director of Site Experience and Operations and the UX/UI Designer*
• Design and manage site improvement tests within Magnolia’s current platform capabilities including Shopify native A/B