Activation Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As an Activation Specialist for our holding company, Miroma, you'll set up, activate, optimise and report on programmatic media campaigns end-to-end, translating client strategy into well-executed, fully optimised activity, underpinned by rigorous QA and documentation within a remote delivery team.

Role: 

• Set up, activate, optimise and manage digital paid programmatic campaigns across display, video, CTV, audio and High Impact formats.
• Manage day-to-day trading operations, including bid adjustments, budget management and performance monitoring.
• Analyse performance data to formulate strategy and make informed, timely decisions.
• Translate the strategy set by the client team into clear, well-executed activation plans.
• Ensure campaigns deliver their budgets in full, pacing accurately to agreed timings.
• Use audience targeting strategies and creative testing to deliver optimised campaigns against client KPIs.
• Proactively identify potential issues in setup, delivery or performanc