B2B Social Copywriter (3-months Maternity Cover)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Social Media Copywriter. Lead social strategy and content for a global tech leader. You’ll act as strategist, PM, and community manager to drive brand love across APAC. Requires an astute grasp of social trends and the tenacity to trial disruptive ways to grow engagement in a fast-evolving space.

Role:

• Plan, refine and execute the social content strategy for the SEA & APAC market, covering but not limited to the following: Always-on content, campaigns, employee advocacy and influencer programs
• Work closely and be a trusted counsel for internal and external stakeholders when it comes to social amplification efforts and plans
• Lead, source and execute social content development and curation efforts, including planning the editorial calendar, copywriting, basic design (following predefined templates and brand guidelines) and publishing for both Facebook and Twitter
• Exercise firm due diligence and ensure that all activities on social media are fit-for-market, meet local needs and capture local nuances<