Consumer Insights Specialist
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
Manage research and insights for Consumer Apps & Gen AI in Southeast Asia — running product testing and competitive benchmarking in Indonesia, and turning findings into clear, actionable recommendations for the marketing team.
As part of the application process, you'll be asked to share a portfolio of past work demonstrating your research rigour and analytical depth.
Role:
- Own end-to-end product research, teardowns and competitive benchmarking of Consumer Apps and Gen AI features against competitors across Southeast Asia
- Design and run structured market research and product testing in Indonesia, evaluating product readiness, performance and localisation quality
- Track competitor product launches and feature rollouts, keeping the team informed on what's available in the market and where the gaps are
- Partner closely with research and analytics agencies to turn qualitative and quantitative findings into clear, actionable recommendations for the team
- Organise scattered produ
