Freelance Social Media Analyst

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

As a Social Media Analyst, you'll turn data into the driving force behind great content. Uncover audience behaviours, spot cultural trends, and transform performance insights into recommendations that shape creative strategy for a major tourism and leisure brand.

Role: 

• Data Management & Tools: Manage and operate the suite of AI and social media analytics tools utilised by the team to gather performance and audience data.
• Performance Tracking: Develop and maintain the real-time "Impact Dashboard" for transparent, continuous performance tracking across all social channels and campaigns.
• Insight Generation: Analyse content performance metrics to provide clear, actionable recommendations for creative and strategic optimisation, driving continuous improvement.
• Trend & Sentiment Reporting: Identify and report on emerging social media trends, audience sentiment, competitor activity, and overall market dynamics, working closely with the Social Strategist.
• Data Translation