Insights & Analytics Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for an Insights & Analytics Manager who can turn data into direction. You’ll uncover audience insights, decode competitor performance, and measure digital marketing impact across global markets, helping teams make smarter decisions and drive meaningful business growth.

Role:

• Program Operationalisation: Set up, scale, and operationalise audience intelligence and media listening programs across key business units and global markets.
• Project & Delivery Management: Oversee the end-to-end execution of reporting, campaign performance measurement, and market research projects to ensure timely, high-quality deliverables.
• Framework & Standard Setting: Implement and champion globally aligned measurement standards, performance benchmarks, and consistent analytics methodologies.
• Multi-Channel Campaign Measurement: Lead performance measurement across paid, owned, and earned channels to evaluate holistic campaign impact and business performance.
• Insights & Strat