Research & Insights Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Senior Research & Insights Manager

We are seeking a highly motivated and analytical individual to join us as a Senior working on casual interference and marketing effectiveness. In this role, you will play a crucial part in developing and documenting our approach to causal inference and causal machine learning (causal ML) initiatives.. You will leverage your understanding of data science principles and  Ads products to contribute to internal resources, conduct in-depth analyses, and generate actionable insights that drive impactful marketing decisions.

Work closely with data scientist marketing effectiveness research managers and product teams such as GTMs to support and lead some modules in causal inference and ML research.

Role: 

• Based on structures and frameworks created by Marketing Effectiveness Research Manager and GTMs, writing contents of the internal guidebook causal inference/ML applications for LCS clients, including 3rd party projects and in-house MMM support such as double-pipeline 

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