Senior Marketing Specialist
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
Marketing Specialist to join us and work on exciting projects for our client - a leading video streaming service and their newest product. This role will see you work with global, regional, and local marketing managers and be responsible for driving campaign strategy and execution and laying the foundation for growth marketing and go to market activities in the region.
Role:
- Support growth marketing, GTM planning and programme management for the client and its service in the region.
- Project manage and execute growth marketing campaigns (e.g. brief development, media plan, experiment design, reporting results & learnings).
- Lead localisation of campaigns across the region. Work with agencies to develop creative assets and localise them across multiple markets. Project manage localisation reviews of global and regional growth campaigns.
- Manage multiple stakeholders to bring campaigns to life. Provide regular status updates to cross-functional marketing teams.
- Support with te
