Senior Social Media Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:
We’re looking for a Senior Social Media Specialist to shape and execute social strategies across B2C, B2B and Brand, using data, social listening and creative thinking to drive engaging campaigns, influencer activations and brand love.

Role:

• Develop and manage social marketing activities for Southeast Asia: always-on content, campaigns and influencer programs that drive results depending on the goal of product and service activations.
• Manage and organize social editorial calendar while overseeing all content, including copy, creative assets and publishing across owned social channels. This includes liaising with internal stakeholders to source assets, including images, videos, copy and design.
• Beyond social, manage digital or on ground events to deliver product messages in more controlled & exclusive forums
• Work closely with agencies to generate creative ideas and validate social media strategy before, during, and after launching campaigns and programmes.
• Provide strategic soc