Social Media Lead

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Maker Lab seeks a B2B Social Media Lead to drive brand advocacy and community for a major tech client in APAC. The role requires strategic planning, regional campaign execution, AI tool adoption, and cross-functional leadership to deliver impactful social engagement.

Role:

• Program Management & Regional Strategy: Plan, refine, and execute regional/market specific social strategy and campaigns for APAC which includes supporting flagship global and regional events,  micro-campaigns, employee advocacy, and influencer programs.
• AI & Emerging Tech Adoption: Pilot and incorporate emerging AI platforms, and interactive social tools to streamline workflows, optimise content production, and stay ahead of platform trends.
• Operational Excellence & Reporting: Drive team reporting efforts, including quarterly reports, biannual reports, and year-in-review newsletters; monitor OKR pacing; and establish easy-to-follow structures and templates to eliminate bottlenecks and optimise team operations.
• Paid