Digital Marketing Manager

The Digital Marketing Manager owns the brand's digital marketing strategy end-to-end — most critically, taking full ownership of paid media (Meta and Google) in-house, without relying on an outside agency. This is a leadership role, not an execution-only one: the person sets the direction for where media budget goes, makes the investment and optimization calls, and is directly accountable for the channel's results — while also driving email marketing, CRM, SEO/SEM, and brand-consistent digital communications across the business.

Key responsibilities:

• Own and lead the in-house paid media strategy across Meta and Google — planning, budget allocation, and optimization — without dependency on an external agency.
• Develop and execute email marketing, newsletter, and CRM strategies.
• Manage audience segmentation, customer lifecycle journeys, and marketing automation.
• Coordinate corporate communications and ensure brand consistency.
• Serve as a liaison between Commercial and Communications teams.
• Develop and monitor SEO and SEM initiatives.
• Track, analyze, and report digital marketing and e-commerce KPIs, with strategic recommendations for the business.
• Optimize customer experience, conversion funnels, abandoned cart recovery, upselling, and cross-selling initiatives.
• Conduct A/B testing and continuous campaign optimization.
• Research market trends, competitors, and indust