Senior Copywriter - HCP/DTC

 

Senior Copywriter (HCP RARE)

At McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in the rare disease space (SPINRAZA / Spinal muscular atrophy).

This role spans a range of experience levels (Junior through Senior), with responsibilities and ownership tailored to your background. You’ll concept and craft clear, compelling, compliant copy across print and digital channels, partnering closely with art, strategy, account, and medical/legal teams to create work that stands out and stands up to scrutiny.

What You’ll Do

• Concept and write campaign copy across channels
• Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.
• Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.
• Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.
• Present work clearly, explain your thinking, and apply feedback