Digital Marketing Executive

This role keeps the digital marketing engine running day to day. The Executive sets up and monitors campaigns under the direction of the Digital Marketing & CRM Manager, keeps the CRM clean and correctly attributed, handles first-line WhatsApp and email responses, and produces the weekly numbers the manager uses to make decisions.

It is an execution role with a clear development path. The holder is expected to become the person who knows where every lead came from and why a campaign moved, without yet owning the budget or the strategy.

Campaign execution

•     Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager.

•     Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily.

•     Track spend against approved budgets and raise variances before they become overspend.

CRM and lead management

•     Enter, tag and route enquiries, broker registrations and portal leads in the CRM within the agreed turnaround time.

•     Maintain source attribution on every record; run weekly hygiene checks on duplicates, missing sources and stalled leads.

•     Keep live inventory portals updated with current availability and pricing as instructed.

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