Social Media and Communications Officer

Lead the school’s day-to-day digital storytelling and multi-channel communications so that current families, prospective families, students, staff and the wider community hear from the school consistently and with purpose. The postholder turns school life (learning, achievement, events, parent information, wellbeing, university and career pathways) into audience-appropriate content across email, social media and the website.

The role goes well beyond posting content. It owns the annual communications and social-media strategy, one integrated content calendar, campaigns with clear objectives, and the data that shows whether engagement, parent confidence, reputation and admissions interest are improving.

KEY RESPONSIBILITIES

1. Strategy, calendar and campaigns

•    Build and deliver an annual communications and social-media strategy aligned with the school’s mission, enrolment objectives and family-engagement goals, with defined content pillars, audience segments, key messages and calls to action for each channel.

•    Run one integrated editorial calendar (annual, termly, monthly, weekly) covering events, learning stories, achievement, parent information, admissions, staff recognition, wellbeing and awareness days, with capacity for live coverage.

•    Write campaign briefs that set audience, objective, message, formats, schedule, budget