Branding & Communication Specialist

Company Description

METRO is a global leader in wholesale food and non-food distribution, serving the needs of hotels, restaurants, catering businesses (HoReCa), and independent traders.

In 2025, we were awarded the Top Employer Romania and Europe certification for the fifth consecutive year. This certification places us among the top employers locally and in Europe. Globally, we are present in 35 countries, with 150,000 employees. We are passionate about supporting the growth of over 24 million customers, which means 24 million different challenges, ambitions and dreams.

METRO Romania was the pioneer in introducing the cash & carry sales system in Romania, in October 1996. Today, METRO Romania means:

• More than 4,000 employees
• 30 distribution centers across the country
• An annual turnover of 10.5 billion lei, marking a 9% growth from the previous year.
• A total sales area of 190,000 square meters
• GASTRONOMETRO – Our Culinary Training Center at METRO Militari, a symbol of culinary excellence, where our specialists provide cooking courses and gastronomic consulting services to over 7,500 clients.
• LaDoiPași – The franchise network developed by METRO, now the largest network of independent stores in Romania, with over 2,400 locations.
• The global employer branding campaign "Shape the M" in Romania - a recognition of the contribution each METRO employee makes to the success of the company.

We are professionals working for professionals. We do business with passion. It's about speed, results, courage and team spirit. If you think alike, or if you are just curious to learn, apply on this website or log on to https://cariere.metro.ro/

Diversity and inclusion are at the heart of METRO's culture, philosophy and recruitment practices. We are committed to fostering an environment that respects the diverse perspectives, experiences and backgrounds of our employees and to promoting an inclusive, fair and accessible workplace. This includes employees of all races and ethnicities, genders, ages, abilities and sexual orientations, religious and political beliefs, military background and socio-economic status or any other legally protected factor. We ensure that people with disabilities are provided reasonable accommodation to participate in the job application or interview process. At METRO, recruitment and hiring processes have been designed to ensure diversity by giving equal opportunities to all individuals, regardless of their diverse perspectives and backgrounds.

Job Description

The Branding & Communication Specialist will contribute to the development and implementation of METRO’s marketing communication campaigns, supporting the full campaign lifecycle from planning and coordination to execution and performance evaluation.

What will you do?

• Coordinate marketing campaigns, from initial planning and briefing through execution, monitoring and post-campaign evaluation, ensuring all activities are delivered on time and to the expected quality standards.
• Support the development and implementation of METRO’s communication plans, ensuring campaigns are aligned with brand strategy, business priorities and customer needs.
• Coordinate 360° campaign touchpoints across relevant channels, working with internal teams and external partners to ensure consistent and impactful campaign execution.
• Manage day-to-day collaboration with creative, strategic and production agencies, including briefing, planning, timelines, deliverables, costs, execution and performance follow-up.
• Coordinate marketing activities & cross department teams for all agreed strategic commercial campaigns.
• Monitor and evaluate campaign performance, using relevant KPIs and insights to assess effectiveness, identify learnings and support future campaign decisions.
• Maintain an accurate overview of marketing campaigns, including plans, timelines, budgets, costs and performance KPIs.
• Coordinate the campaign workflow and implementation, proactively identifying potential challenges and ensuring alignment between all stakeholders involved.
• Work closely with cross-functional teams, to ensure effective campaign development and implementation.
• Support the administrative management of campaigns, including budget follow-up, supplier costs and invoice processing.

 

Qualifications

Knowledge

• Understanding of integrated/360° marketing campaigns and different communication channels.
• Good understanding of marketing, branding and communication principles.
• Basic understanding of campaign performance measurement, KPIs and marketing budgets.

Skills

• Strong project management and organizational skills, with the ability to work on several projects and deadlines in parallel.
• Ability to coordinate 
• Strong attention to detail combined with the ability to see the bigger picture.
• Strong communication and stakeholder management skills.
• Ability to work effectively with agencies, suppliers and cross-functional teams.
• Advanced written and verbal communication skills in English.
• Advanced MS Office skills; ability to work confidently with presentations, planning tools and data, analytical mindset 

Behaviors

• Proactive and takes ownership 
• Collaborative
• Eager to learn 
• Solution-oriented, focuses on finding practical solutions rather than obstacles.
• Creative and curious mindset, with an interest in developing relevant communication solutions.
• Accountable and reliable 
• Agile and adaptable
• Quality-driven 

Additional Information

• Opportunities to learn, grow and develop your career in an international business environment.
• Meal vouchers and holiday bonus.
• Private medical insurance.
• Performance-based bonuses.
• Additional days off for special life events.
• Access to psychological, financial and legal counselling services.
• Holiday benefits for Christmas, Easter and Children's Day.
• Employee referral bonus programme.
• Discounts for medical services and sports subscriptions.
• Additional vacation days and loyalty benefits that recognize long-term contribution.