Founding Head of Marketing

About MindFriend:

MindFriend is a technology marketplace helping individuals discover, compare, and book independent licensed and accredited mental-health professionals.

The wider ecosystem includes clinician-led education, social channels, expert interviews, future workplace-wellbeing services, and human-led, non-clinical AI tools. The brand is built around quality, transparency, trust, and clinician independence.

The opportunity:

We are looking for a Founding Head of Marketing to establish the strategy, priorities, systems, and team required to take MindFriend from pre-launch to a measurable and scalable acquisition engine.

This is not a narrow social-media or advertising position. The successful candidate will own the complete marketing function while remaining hands-on during the pre-launch and early-growth stages.

Responsibilities: Please note the below responsibilities are not capped - this is subject to YOU bringing tasks as the expert.

* Create and execute an integrated go-to-market strategy

* Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes.

* Own brand positioning, messaging, and campaign consistency.

* Develop acquisition strategies for both sides of the marketplace: service users and professionals.

* Lead organic social media, community engagement, content distribution, and collaborator relationships.

* Plan and manage paid acquisiti