Sales Enablement Associate/Specialist

Role: Sales Enablement Associate/Specialist, China International

Reports to: Head of Marketing, Greater China

Location: China Beijing 

THE OPPORTUNITY

MiQ is a programmatic media partner who are experts in data science, analytics and omnichannel programmatic trading. We are seeking a motivated, dynamic Sales Enablement Associate to join our growing China team. 

You will report to the Head of Marketing in <China> and dot line to the Product Marketing Head of the Global team. You will work closely with the wider global product marketing team as well as sales, account management, trading, product and marketing teams to drive awareness and adoption of our programmatic media solutions in China. The Sales Enablement Associate will have the opportunity to make a significant impact on supporting our commercial efforts in <China> by coordinating our internal go-to-market processes, creating, curating and maintaining collateral, and organising the internal training and enablement program for commercial teams.

If you are an agile and organised individual with an interest in programmatic advertising and a flair for creating marketing collateral, we want to hear from you. 

WHAT YOU’LL BE DOING

 

JOB RESPONSIBILITITES

Your main responsibilities will include:

• SCOPING: Capture and curate needs, problems, and opportunities for our sales and trading team in China. Undertake competitive and market analysis and build any local competitor battlecards.
• DEVELOPMENT: Develop a deep knowledge of the capabilities of our product solutions and how they drive outcomes for marketers, in order to effectively build and communicate the marketing narrative, benefits and processes to sales and their clients, as well as traders and analysts internally. Help keep alpha and beta testing on track and organise internal cross-departmental GTM syncs.
• LAUNCH: Collaborate with global and local internal stakeholders to execute and measure all aspects of MiQ’s go-to-market, including: curating and maintaining the sales collateral portal for <China> / producing collateral including pitch slides, one pagers and case studies / coordinating internal product communications / organising a regular training schedule to roll out releases internally.
• REFINEMENT: Support the measurement & reporting of product adoption, refine and update collateral/ package solutions for key verticals or client types / undertake additional internal training as needed.

YOUR DESIRED QUALIFICATIONS

• 2-3 years professional experience, preferably in a product marketing or sales enablement role
• Experience in a technology, ad tech, martech or SaaS business
• Basic knowledge of the programmatic advertising ecosystem
• Experience creating slides, one pagers or case studies
• Super-organized and proactive, can demonstrate effective project management

YOUR CORE COMPETENCIES

PROJECT MANAGEMENT:

• Clarifies expectations in order to deliver requirements
• Proactively communicates progress and follows up on deliverables from stakeholders to keep projects on track.
• Proactive in following and improving team processes with attention to detail
• Monitors and maintains quality of deliverables from other stakeholders
• Can schedule events effectively across calendars and timezones

ANALYSING:

• Proactively seeks to understand and is comfortable with the highly technical detail of MiQ’s products.
• Learns to access and curate reporting and data from various platforms & sources
• Ability to correctly interpret qualitative and quantitative data and extract success metrics
• Ability to analyse competitor weaknesses and MiQ strengths at a feature level to create compelling and differentiated market messaging.

PRODUCT STORYTELLING:

• Can create compelling product storytelling and messaging based on information provided about MiQ’s market, products and clients needs.
• Can distil complex concepts into simple messaging 

COLLABORATION:

• Builds strong positive stakeholder relationships.
• Understands cultural differences and adap