Digital Marketing Strategist

SUMMARY The Digital Marketing Strategist is an individual contributor responsible for designing, executing, and optimizing multi-channel campaigns that work seamlessly across digital and offline touchpoints. This role turns business goals into cohesive, full-funnel strategies that connect paid, owned, and earned media to drive awareness, engagement, and conversion. This position contributes to website, digital marketing (including SEO), and social media efforts. This individual will work with the SVP of Marketing to proactively identify areas for campaign optimization. This is a highly cross-functional role supporting a diverse set of initiatives, enabling collaboration with all levels and groups across the organization while remaining hands-on.   QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   Education and/or Experience: Bachelor’s degree in marketing or business administration or closely related fields of study, minimum of 7 years’ experience in marketing with a focus on digital channels. Certificates, Licenses, Registrations: None required. Geographical Location: This position may be eligible for a flexible work arrangement. Individuals working in this position must be located within the