Field Marketing Manager

The Field Marketing Manager owns the field-sourced and field-influenced pipeline contribution for a combination of products, turning webinars, third-party partnerships, conferences, and customer events into qualified meetings and pipeline for Workforce Compliance.

This is an individual contributor role reporting to the Director of Demand Generation, Workforce Compliance Marketing. The Field Marketing Manager works hand in hand with SDRs and AEs so every program ends in sales follow-up, not just attendance. The role runs the planned calendar (webinars, events, newsletter placements) and the signal-triggered plays that sit on top of it (post-event retargeting, webinar re-engagement, account-based outreach).

This role carries a named pipeline target for Workforce Compliance solutions, set with Sales and RevOps at the start of each quarter.

Pipeline planning and reporting

• Build a quarterly field plan for Workforce Compliance solutions that maps programs to the pipeline target, MQL quota, and Sales priorities, and review it with the Director and Sales leaders each quarter.
• Report weekly on MQLs, hot leads, meetings, hot-meeting conversion, and pipeline created by program.
• Recommend where to add, cut, or reshape programs based on pipeline per dollar and per program, and act on the decision.

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