Digital & Website Operations Specialist
Join the Mitsubishi Motors North America (MMNA) Team!
About the Job:
Mitsubishi Motors North America (MMNA) is looking for a Digital & Website Operations Specialist to help manage and evolve our digital ecosystem and deliver a consistent, engaging customer journey across MitsubishiCars.com.
As MMNA continues to invest in the growth of the digital roadmap, this role will be instrumental in ensuring the day-to-day operational health, accuracy, and performance of our digital properties. You will serve as a key owner of website operations, supporting content publishing, platform governance, quality assurance, reporting, user experience enhancements, and the coordination of digital initiatives across internal teams, agency partners, and technology vendors.
This is an opportunity for someone who enjoys being at the intersection of digital marketing, website operations, customer journey, technology, and analytics. You will balance strategic marketing objectives with hands-on operational execution to help create digital experiences that engage customers and support MMNA's broader business goals.
Role Summary:
The Digital & Website Operations Specialist will support the day-to-day operations of MMNA's website ecosystem, ensuring content is accurate, functionality is working as intended, and digital experiences effectively support the customer journey.
In this role, you will apply established marketing strategies and customer journey principles to website content and experiences, coordinate website updates and releases, and support digital initiatives ranging from vehicle launches and campaigns to lead-generation programs and customer experience enhancements.
You will also use website analytics and customer behavior insights to identify optimization opportunities, make informed recommendations, and continuously improve MMNA's digital experience.
As a Digital & Website Operations Specialist, You Will:
- Support digital marketing campaigns, product launches, and promotions.
- Support day-to-day website operations, including content publishing, QA, functionality, and platform governance.
- Coordinate website updates and releases across internal teams, agencies, and technology partners.
- Apply marketing strategy and customer journey principles to website experiences and lead-generation initiatives.
- Monitor website performance and user behavior to identify optimization opportunities.
- Use analytics and insights to recommend improvements to engagement and conversion.
- Support SEO and emerging search optimization strategies, including GEO and LLM search.
- Coordinate with agency and vendor deliverables, priorities, timelines, and quality.
- Identify opportunities to improve website processes, governance, and operational efficiency.
- Other duties as assigned.
Measuring Your Momentum (Success Metrics):
First 90 Days – Getting Up To Speed
- Learn MMNA’s business, products, marketing objectives, digital ecosystem, and website platforms.
- Build relationships across Marketing, Product Planning, Sales, IT, and agency partners.
- Become familiar with website workflows, governance standards, publishing, QA, and approval processes.
- Progress from supporting routine website updates to independently managing day-to-day website operations.
- Coordinate website updates and releases across stakeholders and agency partners with increasing independence.
- Begin using website performance and customer journey insights to identify opportunities for improvement.
- Establish yourself as a trusted resource who proactively communicates priorities, risks, and recommendations.
Year 1 Victory Lap
- Achieving 95%+ on-time completion of assigned website updates and launches while maintaining content accuracy and governance standards.
- Consistently following established processes for website requests, publishing, QA, and stakeholder deliverables.
- Maintaining a low rate of post-launch defects and content errors through strong QA practices.
- Successfully supporting major product launches, promotions, and business initiatives across MitsubishiCars.com.
- Identifying and implementing 3–5 operational, process, or customer experience improvements.
- Delivering regular website performance reporting with actionable recommendations that support marketing and business objectives.
- Building strong relationships with internal stakeholders and agency partners and becoming a trusted day-to-day resource for website operations.
- Proactively identifying risks, issues, and opportunities and bringing thoughtful, solutions-focused recommendations to leadership.
Ready to Join The Team? You Should Have:
- 3+ years of experience in website operations, digital marketing, content management, digital customer experience, or a related field.
- Experience working with CMS platforms and website publishing processes.
- Understanding of digital marketing, customer journeys, and website optimization.
- Familiarity with web analytics, reporting, and QA/testing.
- Strong project management, organization, and attention to detail.
- Ability to manage multiple priorities and collaborate across internal teams, agencies, and vendors.
- Strong communication, problem-solving, and stakeholder management skills.
Extra Horsepower (Profile Differentiators):
- Experience working in an agency-client environment.
- Experience with digital marketing, content strategy, lead generation, or customer journey optimization.
- Knowledge of SEO, GEO, LLM search optimization, and website analytics.
- Experience supporting website operations, enhancements, and continuous improvement efforts.
- Automotive or other consumer-focused industry experience.
Why Join Us:
- Shape MMNA's Digital Future: Join MMNA at an exciting time as we continue investing in our digital roadmap.
- Influence High-Visibility Work: Partner with Marketing, Product Planning, Sales, IT, leadership, agencies, and technology partners on initiatives that directly impact the customer experience.
- Own and Improve the Experience: Serve as a key steward of MMNA's website, with opportunities to strengthen governance, improve processes, and help shape how our digital operations evolve.
Pay Transparency:
The base salary for this position ranges between $60,000 to $68,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.
Perks and Benefits:
- Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
- Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
- Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
- Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
- Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
- Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
- Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.
The MMC Way:
Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. These values are what we call the MMC Way:
- Think of Our Customers, Strengthen Trust
- Enrich Society
- Welcome All Facts, Share Difficult News First
- Conduct and Challenge Yourself Professionally
- Respect All, Work as a Broader Team
Diversity and How to Apply:
At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start.
Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you ever have questions about your application or the process itself, don't hesitate to reach out to your recruiter.
Mitsubishi Motors is proud to be an equal-opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base.
We welcome applications from individuals with disabilities and is prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email [email protected].
We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions.
Click here to learn more about what it's like at MMNA!
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