AI Builder

MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money.

We’re at an inflection point: moving from a comparison platform to a genuinely personalised financial companion, and marketing is the engine that gets us there.

Mission

MoneySmart helps people compare and choose financial products: credit cards, loans, insurance, mortgages, savings, and investments. Some of those decisions are quick. Many are ones people make a handful of times in their lives, and most find them stressful. The online journey decides whether they trust us enough to take the next step, whether that happens on the site or with one of our advisors.

Comparing financial products on our site today can feel heavier than it should: long forms, jargon, and decisions most people would rather not think about. Your job might be to pick one of those journeys, figure out what makes it feel that way, prototype two or three directions with AI tools, put them in front of real users the same week, and iterate on what you see rather than what you assumed going in. Most weeks look something like that.

We're hiring someone who can take a fuzzy problem about how people make financial decisions and turn it into something real that users can touch, usually wi