Organic Marketing Specialist

MoneySmart is one of Southeast Asia's leading financial marketplaces, helping consumers make confident financial decisions through transparent comparisons of credit cards, loans, insurance, and more.

Founded in 2009, we've served millions of users across Singapore and Hong Kong. We're on a mission to become the most trusted and impactful financial platform in the region.

Mission

We're looking for an SEO & GEO Specialist to own MoneySmart's organic search and generative engine visibility in Hong Kong.

This is a hands-on, high-ownership role. You will be responsible for ensuring MoneySmart ranks and is cited as a trusted authority across both traditional search engines and AI-powered discovery surfaces — including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. Organic search is a core growth channel for MoneySmart, and this role sits at the centre of that.

You will work across technical SEO, on-page optimisation, content strategy, and GEO/AEO — balancing execution rigour with a forward-looking perspective on how search and discovery are changing. You will also partner closely with Compliance and Legal to ensure all optimised content meets the regulatory standards required in financial services, without compromising competitive performance.

You will report into the Acquisition Marketing