Director Marketing US

Job Purpose

The Director Marketing US will contribute to the development and execution of the US peer to peer and healthcare professional promotional strategy, translating brand strategy, clinical data, customer insights, and market dynamics into compelling, compliant HCP engagement plans. This role is accountable for driving launch readiness and in-market execution across core promo-tional channels, including personal and non-personal promotion, omnichannel activation, and peer to peer education, while partnering cross-functionally and with external agencies to en-sure strategic alignment, operational excellence, and measurable business impact.

Major Accountabilities

• US Marketing Strategy: Contribute to the US marketing vision and brand strategy across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition. 
• Pre-Launch & Launch Readiness: 
  • US pre-launch strategy and launch readiness, including positioning, mes-saging, segmentation, and execution planning to ensure successful market entry. 
  • MoonLake’s HCP personal and non-personal promotional campaign and activity
• Peer To Peer Execution: Oversee US peer to peer engagement strategies that effectively reach and influ-ence key healthcare stakeholders.
• Insight-Driven Decision Making: Execute marketing s