Director / Senior Director Payer Marketing

Job Purpose

The Director / Senior Director Payer Marketing will be responsible for executing the U.S. payer value communication strategy and tools to support optimal product access. This individual will lead the creation of payer-facing resources, including value propositions, PIE docs, AMCP dossiers, and field tools. They will work closely with cross-functional stakeholders to ensure that payer messaging is clinically relevant, economically compelling, and compliant with regulatory standards.

Your profile

Major Accountabilities

• Pre-Launch (FDA -24 to 0 months):
  • Insight generation & message testing: Conduct payer research project and further message testing to inform Payer Value Proposition and access / contracting strategy
  • Payer Value Proposition development: Lead the creation of a value story tailored to payer needs and access barriers by partnering with HEOR and Medical Affairs to shape the clinical and economic positioning
  • PIE and AMCP content: Own development of the Pre-approval Information Exchange (PIE) and AMCP unapproved product dossier as well as field tools (e.g., payer value decks, FAQs, objection handlers, and training guides)
  • Access pull-through materials (payer, HCP, patient): Develop and create materials facing payers, HCPs and patients to communicate and s