Market Strategy & Activation Director, Central

We are seeking an experienced Market Strategy & Activation Director to lead the strategy, performance, and execution of a multi-market retail engagement program within a highly regulated industry (tobacco/nicotine).

This role serves as the senior leader across the field marketing organization, overseeing and developing a team of Market Managers while ensuring consistent, compliant, and high-quality execution across all markets. The ideal candidate can move seamlessly between strategy and execution, seeing the bigger picture, identifying patterns and opportunities across markets, and translating those insights into clear direction for field teams.

The Market Strategy & Activation Director will be accountable for overall market performance, operational excellence, team effectiveness, and continuous program optimization. They will partner closely with agency and client stakeholders to turn program objectives into actionable market strategies, surface meaningful field intelligence, and ensure learnings from the field inform how the program evolves.

This is a highly collaborative, hands-on leadership role for someone who understands that exceptional field marketing requires both disciplined execution and the ability to adapt quickly based on what is happening in the ma