B2B Marketing Manager

Summary

Nasoft is hiring on behalf of Makaseb for a B2B Marketing Manager.

We are looking for a strategic and results-driven marketing professional to lead B2B marketing initiatives that drive demand generation, strengthen brand positioning, and support business growth. The ideal candidate will develop and execute data-driven marketing strategies, generate qualified leads, and collaborate closely with Sales and cross-functional teams to optimize the customer journey and maximize marketing performance.

Responsibilities:

• Develop and execute the overall B2B marketing strategy aligned with business goals.
• Identify target industries, customer segments, and buyer personas.
• Build and manage quarterly marketing plans and campaign calendars.
• Plan and execute lead generation campaigns across multiple channels.
• Oversee website content, landing pages, email marketing campaigns, and social media.
• Develop lead nurturing workflows to improve conversion across the customer journey.
• Collaborate closely with the Sales team to create presentations, case studies, and sales enablement materials.
• Conduct market, customer, and competitor research to identify growth opportunities.
• Monitor campaign performance, lead quality, pipeline contribution, and marketing ROI.
• Manage marketing budgets, external agencies, and marketin