Senior Media Buyer

Makaseb is seeking a results-driven Senior Performance Media Buyer to take ownership of performance marketing, strategically scale high-spending e-commerce accounts, and maximize profitable growth by leveraging data, advanced media strategies, and high-impact creative.

Job Description:

• Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
• Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.
• Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.
• Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.
• Analyze performance data and translate insights into clear strategic actions and growth opportunities.
• Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.
• Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.
• Work closely with the creative team to develop