Senior Performance Media Buyer

Makaseb is hiring a Senior Performance Media Buyer.

We’re looking for a Senior Performance Media Buyer who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.

Job Description:

• Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
• Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.
• Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.
• Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.
• Analyze performance data and translate insights into clear strategic actions and growth opportunities.
• Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.
• Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.
• Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and te