Social Media User Growth Manager

 

**Role Overview**

We are looking for a product operations professional with strong monetization and campaign management capabilities. You will be responsible for driving user acquisition, revenue growth, and marketing initiatives across overseas markets. This role requires close collaboration with Product, Marketing, Sales, Design, and Engineering teams to deliver measurable business results.

**Key Responsibilities**

1. Lead product monetization initiatives, including pricing plans, promotions, conversion funnels, and lifecycle operations.

2. Plan and execute online and offline campaigns, product launches, user growth programs, and co-marketing initiatives.

3. Develop localized operating strategies based on overseas market insights to improve activation, engagement, retention, conversion, and revenue.

4. Own the full lifecycle of events and campaigns, including planning, resource coordination, channel promotion, execution, and post-campaign analysis.

5. Develop and manage overseas channels, communities, content platforms, and partnership resources.

6. Track key operational metrics, analyze campaign and monetization performance, and continuously improve ROI.

7. Gather user feedback and market insights to support product improvements and enhance user experience.