User acquistion specialist

ABOUT
NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.

We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.

THE ROLE:
As a user acquisition specialist, you will play a key role in managing paid social campaigns on Meta, Tiktok and Google across multiple clients. You’ll own campaign execution, testing, and optimization, working with creative strategists and growth marketing managers to drive client outcomes. You will strategically leverage our proprietary technology to unlock wins and scale media budgets efficiently

RESPONSIBILITIES

• Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.

• Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.

• Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly.

• Maintain account hygiene: naming conventions, UTM/para