App Marketing CRO Manager

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Main Responsibilities

• Develop data-driven hypotheses for in-app A/B tests across key marketing funnels (onboarding, paywall, upsell, retention) and maintain a structured testing roadmap and backlog;

• Plan, prioritize, and manage the full A/B testing lifecycle — from hypothesis through execution to results analysis;

• Work cross-functionally with designers, developers, analysts, and marketing stakeholders to scope, build, and launch experiments;

• Define success metrics and KPIs for each test; ensure proper data tracking and instrumentation is in place for accurate measurement;

• Monitor live experiments for data quality, statistical significance, and anomalies; proactively flag and remove blockers that could delay launches or compromise results;