Customer Lifecycle Manager | Mid-Senior

At Saily, we’re removing the hassle from getting secure data plans while traveling.

No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s #1 eSIM—built for explorers, powered by NordVPN.

Your impact? Helping people stay securely connected, wherever they go.

Come aboard with Saily, our new eSIM service designed for travelers and explorers! We’re bringing our expertise in cybersecurity to an essential product that makes travel effortless and more sustainable while avoiding unexpected roaming costs. Becoming #3 globally in less than a year, and on a steep growth trajectory to number one. Join the Saily crew to build technology that connects the world.

We are currently looking for a team member to join Saily’s Commercial team. We are responsible for Saily’s commercial success through developing offering models, campaigns and new business opportunities. Engagement that enhances business growth is key, thus we thoroughly listen to our customers' needs, analyze data, track market trends and competition. We are looking for a data-driven and highly technical Customer Lifecycle Manager to own the build, execution, and optimization of our automated marketing campaigns. In this role, your focus will center heavily on the technical implementation and architecture of customer journeys, rather than high-level strategy creation. You will take lifecycle concepts and turn them into sophisticated, scalable, trigger-based communication flows that drive engagement, up-selling, cross-selling, and long-term retention.

Main responsibilities

• Build, scale, and optimize automated multi-channel marketing campaigns and complex customer journey flows (including campaigns for B2B customers) using the Braze marketing automation platform.

• Continuously test and optimize messaging, offers, frequency, and channel mix (email, in-app, push notifications) to maximize customer value, boost engagement and reduce churn.

• Collaborate with marketing, product, data teams to balance business growth with exceptional customer experience.

• Gather and analyze customer feedback to identify pain points and adjust communication accordingly.

• Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.

Core requirements

• Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (B2C and B2B segment), preferably in telecom, travel, or other subscription-based businesses.

• Experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable or similar.

• Analytical, result-oriented mindset and proven ability to interpret data and turn insights into actions.

• Proven ability to collaborate cross-functionally with colleagues of diverse seniority.

• Self-starter who thrives in a fast-paced, high-growth environment.
  

What We Offer

• Sharpen your edge: training, mentorship, and room to grow — always.

• Take the time you need: extra vacation days, sick days, and time off when life calls.

• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.

• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.

• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.

• Pack your bags for workation: experience our company-wide trip abroad to the fullest.

• Work from anywhere: work from wherever keeps you in the zone.