Paid Social Specialist | Mid-Senior | Saily
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Main Responsibilities
Own Paid Social performance and growth for Saily across multiple global markets, with a primary focus on Meta, TikTok, and X;
Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS;
Manage, optimize, and scale campaigns with a seven-figure monthly budget, making sure every dollar is invested where it drives the most growth;
Build and run a continuous experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, and app store and landing page experiences;
Partner closely with Creative, Analytics, BI, Product, and CRM teams to sharpen creative performance, improve conversion rates, and grow user lifetime value;
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