Social Media Strategist | Mid-Senior | Saily

At Saily, we’re removing the hassle from getting secure data plans while traveling.

No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s #1 eSIM—built for explorers, powered by NordVPN.

Your impact? Helping people stay securely connected, wherever they go.

Main Responsibilities

• Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels (TikTok is a key unlock for the next 6–12 months)

• Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels

• Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel

• Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data

• Produce weekly UGC content at scale via outsourced creator platforms

• Work with copywriters from the creative and communications teams — brief them, and evaluate wheth