Social Media Strategist | Mid-Senior | Saily

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Main Responsibilities

• Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels (TikTok is a key unlock for the next 6–12 months)

• Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels

• Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel

• Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data

• Produce weekly UGC content at scale via outsourced creator platforms

• Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material