👋 Hi, I’m Sina, CTO at Nous. 

I’ve spent my entire career in startups, starting my first company when I was a teenager, and navigated many 0→1 journeys (including starting the largest social network of its time in my home country).

The common thread that led me here is finding complexity that wastes people’s time or money, then solving for making them disappear. And that’s exactly what Nous aims to do.

If this problem space resonates, please read on. 

PS: I’ve actually written this page with my hands; this is not AI-written content!

About Nous

Nous is a household AI agent. It takes over the bills and admin people don't have time for and acts for them: switching energy, buying insurance, cancelling forgotten subscriptions, managing the family calendar. Nearly 250,000 UK households have signed up, and another joins every minute.

We think the real value of AI isn't writing amazing cover letters, it's doing useful things in the real world for real people. That's the hard part, and a brilliant product is only half of it. An energy switch takes weeks, so our agents run on long-running workflows, not a single chat turn. Cancelling a subscription means a browser agent handling the code Apple sends to your phone. Buying insurance meant getting our regulatory principal comfortable with an agent d