Jr. Digital Marketing Specialist

General Description of the Position As a Junior PPC Specialist, you will manage and optimize ad campaigns across various platforms to maximize marketing investments. Your role involves developing cost-efficient strategies, analyzing performance data, and providing actionable insights. You will create comprehensive media plans, conduct keyword and competitor research, and implement testing for improved results. Additionally, you will collaborate with teams, maintain data reliability, and stay updated with the latest trends in digital advertising.

Summary of Responsibilities - Employment Contract

1. Build, manage, optimize, and assist in running digital ads across all relevant digital platforms, including but not limited to Google, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other third-party programmatic ad tools/platforms.
2. Develop and execute cost-efficient digital ad strategies and marketing plans to help our business partners maximize returns on their marketing investments;
3. Analyze data gathered from ad campaigns and translate them into business insights to further help our partners improve their business performances;
4. Develop paid campaign and media plans that will provide significant and quality returns to the business, including but not limited to media plan, keyword research, landing page & content development, ad copywriting, competitor