Sr. Paid Media Manager

As a Senior Paid Media Manager, you will lead the strategy, execution, and optimization of

multi-channel paid media campaigns while managing a team of specialists to deliver

measurable growth. You will oversee campaign planning, performance analysis, and client

relationships, ensuring alignment with business objectives. In addition to driving innovation and

collaboration across departments, you will monitor budgets closely, assess risks of

overspending, and implement controls to maximize efficiency and return on

investment—positioning the company and its clients at the forefront of paid media excellence.

A. Strategic Leadership

a. Develop and oversee paid media strategies across Facebook, Google, LinkedIn,

TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.

b. Align paid media initiatives with overall marketing and business objectives,

ensuring ROI/ROAS targets are consistently met.

c. Lead media planning and budget allocation to maximize efficiency and

profitability.

B. Campaign Management

a. Direct end-to-end campaign execution: keyword strategy, audience

segmentation, landing page optimization, ad copywriting, and analytics

integration.

b. Monitor KPIs and performance metrics, proactively optimizing campaigns to

achieve growth targets.

c. Implement A/B and multivariate testing to continuously improve campaign

performance.