Senior Advertising Operations and Partnerships Associate (Binh Thanh - HCMC)
Roles & Responsibilities
1. Ad Tech & Platform Operations (Primary Focus)
• Own the ad-tech stack: Configure, manage, and optimize Google Ad Manager (GAM) and SpringServe for all Vietnam market inventory.
• Inventory & yield management: Set up ad units, pricing rules, deal structures, and yield optimization strategies across programmatic and direct-sold channels.
• Technical troubleshooting: Diagnose and resolve delivery discrepancies, pacing issues, latency problems, and reporting mismatches with urgency and precision.
• Programmatic infrastructure: Configure SSP/DSP integrations, header bidding setups, and deal IDs (PMP, programmatic guaranteed) in coordination with global tech teams.
• Data & reporting: Build and maintain dashboards and performance reports using Excel, SQL, and BI tools. Deliver actionable insights to internal stakeholders and partners.
2. End-to-End Campaign Management
• Full campaign lifecycle: Own campaign setup, trafficking, QA, pacing, optimization, and final reporting for all Vietnam market campaigns.
• Performance delivery: Ensure campaigns meet delivery targets, pacing benchmarks, and client KPIs — proactively flagging and resolving issues before they escalate.
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