LATAM Commercial Lead

Position: LATAM Commercial Lead

Territory: Brazil – National (Tier 1 Launch: Minas Gerais · São Paulo)

Location: Remote / Brazil – base in Belo Horizonte, Uberlândia, Ribeirão Preto, or São Paulo

Reports to: Head of Sales, Ohalo

 

The Opportunity

Ohalo is hiring its first in-country commercial leader in Brazil. The Head of Brazil is a senior, highly autonomous role responsible for building Ohalo’s commercial presence in the largest potato market in Latin America from the ground up. This is not a management role inherited from a mature operation — it is a builder’s role: you will define the go-to-market model, land the first anchor grower partnerships, assist in driving regulatory strategy, and lay the foundation for a commercial team that scales with Ohalo’s technology adoption.

Brazil represents a pivotal opportunity for Ohalo’s True Potato Seed (TPS) technology. With ~4.2 million tonnes of annual production across 100,000 hectares, a dominant seed-tuber supply system under structural pressure from disease and cold-chain fragility, and a major processor expansion underway (McCain Foods, BRL 1.8B Araxá plant, H2 2027), the conditions for TPS adoption are uniquely favorable. The perso