Associate Director, Business Analytics

Position Summary

The Associate Director, Business Analytics — HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives.

The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support.

The position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives.

 

Responsibilities

Client Analytics & Strategic Support<