Posted 4mo ago•New York, New York, United States
Group Director, Audience Analytics
directorOn-site (New York)Salary undisclosed
Job Description
Position Overview:
The Group Director, Audience Analytics is a strategic leadership role responsible for shaping and driving audience work for a major B2B technology client. This role is critical in developing innovative, data-driven audience visions, translating them into actionable plans, and securing client buy-in across their product portfolio and market segments. This leader must be a compelling storyteller through data, capable of translating complex information into clear and actionable insights for enterprise decision-makers.
The Group Director will be a key partner to the client, internal strategy, media planning, and activation teams, ensuring audience insights are at the heart of marketing and media decisions. This leader will champion a data-driven approach to understanding buyer behavior, segmentation, and activation, focused on driving business growth and pipeline development while supporting client points of view (POVs) on key audience-related topics.
Responsibilities:
Audience Vision & Strategy:
- Lead the development of comprehensive audience strategies and addressable frameworks that align with the client&#
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