Measurement Director (Nike Account)

Initiative is a proud member of Omnicom Media. We are a global media agency dedicated to driving growth for our clients through innovative strategies and data-driven insights. By working in close collaboration with our affiliate companies – Kinesso and Yune – we create exceptional, tailored marketing campaigns that connect brands with their audiences in meaningful ways.

What we are looking for: 

Nike EMEA runs two kinds of activity that are too often measured in isolation: brand-building work that creates demand, and performance activity that captures it. This role exists to close that gap. The Director of Measurement owns a single, connected view of how media is working, from awareness and consideration through to traffic, conversion and revenue,  and turns it into a narrative that Nike and the agency can act on every month, not just at the end of a campaign.

You will be the person in the room who can explain what happened, why, and what we should do differently next, in language that works equally well with a brand director, a performance lead, a data scientist and a procurement stakeholder.

You'll sit within Initiative's Nike EMEA CapEx team and be part of Omnicom Media's wider analytics and data science community, with access to its measurement tooling, cloud d