Senior Director, Business Analytics

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the f