Senior Manager, Category and Commercial Development

Who You Are: You are a strategic, curious, and collaborative category leader who is passionate about understanding consumers, shoppers, customers, and the evolving needs of growing families. You combine strong analytical skills with commercial thinking to transform data into actionable strategies that grow categories, strengthen retailer partnerships, and bring innovation to market successfully. You are energized by solving complex business challenges and thrive in a fast-paced, entrepreneurial environment where you can influence without authority. You enjoy working cross-functionally with Brand, Sales, Revenue Management, Customer Planning, Consumer Insights, and Finance to develop category strategies that create value for both customers and consumers. You have a passion for building brands with purpose and believe category leadership is about more than reporting what happened—it's about shaping what comes next.   The Task At Hand: Reporting to the Senior Director, the Senior Manager, Category and Commercial Development will lead category strategy, category management, and commercialization support for Once Upon a Farm's Baby Portfolio. As the commercial expert for our Baby portfolio, this role is responsible for translating category, consumer, shopper, and competitive insights into actionable recommendations that drive distribution, assortment, innovation success, and profitable growth. This leader partners closely with Brand Marketing to develop winning 4P strategies and s