Product Marketing (Marketing Lead)

Define how OneCrew wins, and make the market feel it.

Paving contractors are practical buyers. They don't care about hype. They care about a clear answer to: why you, why now, why not the other guys. That answer is positioning, but positioning only matters if it shows up in pipeline, deals, and revenue.

We're hiring our first marketing leader to own both how OneCrew is positioned in the market and how that positioning translates into qualified pipeline and revenue. This is not a support role. It's a GTM ownership role. You'll work across product, sales, and leadership to turn what we build into why it matters, get that message into market, and ensure it drives measurable growth.

What you'll own

Positioning and messaging. Own OneCrew's positioning across our three segments:

• scaling paving operations

• mid-market commercial paving

• PE-backed roll-ups and enterprise

Build and continuously refine the messaging frameworks, value propositions, and talk tracks that actually get used in deals. You are accountable for making sure the market and our sales team can clearly understand why we win.