Marketing Team Lead

The Marketing Team Lead is responsible for leading the day-to-day execution of ooca's marketing initiatives across content, campaigns, brand communication, and performance coordination.This role manages the internal marketing team, works closely with external agencies and freelancers, and ensures every marketing initiative contributes to measurable business growth.The ideal candidate combines strong project management skills with strategic thinking and is comfortable both planning marketing initiatives and executing alongside the team.

Key Responsibilities

Marketing Leadership

• Lead, coach, and manage the Marketing team to deliver high-quality work on time.
• Allocate resources and prioritize marketing initiatives based on business goals.
• Conduct regular team check-ins, performance reviews, and coaching sessions.
• Foster a collaborative, accountable, and high-performance team culture.

Marketing Strategy & Planning

• Develop monthly and quarterly marketing plans aligned with company objectives.
• Translate business priorities into actionable marketing campaigns.
• Identify opportunities to improve customer acquisition, engagement, and retention.
• Recommend new marketing initiatives, channels, and growth opportunities.

Campaign & Communication Management

• Lead end-to-end planning and execution of marketin